Jul 15, 2011
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Comments Off on Google Plus is here. Should you care?

Google Plus is here. Should you care?

Google recently opened its “Plus” network for invite-only testing with google account owners. While positioned as a content-sharing tool, it’s quite obvious that Google Plus is a direct competitor to both Facebook and Twitter, an evolving mashup of the best of both worlds.

The main feature of Google Plus is privacy. Users can manage contacts into various groups, and controls who sees what (imagine a series of “coworkers”, “family”, and “fraternity brothers” groups). You also gain control over who shares items from your news feed – brilliant! The level of control can be right to a user-to-user level – allowing a wall post to become a private message.

Google Plus also adds a “Hangout” feature, allowing group video and voice chat capability over the network (this feature did not work on the University of Lethbridge firewall however). Group chat is much more social than Facebook’s new flash-based Skype client, introduced last week -but adds a much more human side to social networking as a whole.

With Google’s ownership of image-sharing service Picasa, as well as YouTube – tight multimedia integration exists – most notably the still images stored and shared on Google Plus – free from the insane compression levels and degradation that Facebook considers acceptable.

Should you care about Google Plus? Not yet. Facebook’s ubiquity won’t be threatened by this competitor anytime soon (it’s notĀ availableĀ for public use yet). The early adopters of Google plus are Male, and in technology-related fields, students have yet to make a move en masse.

On the other hand, 10 million users in the first few weeks of an invite-only trial is nothing to dismiss. Keep an eye on this one!

Jun 27, 2011
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Comments Off on Hey! There’s a QR Code on my Beer.

Hey! There’s a QR Code on my Beer.

I often look for indicators of adoption of QR Codes in the Canadian market. I was happy to see a QR Code on my Kokanee beer can this weekend (although the contest it was promoting had closed).

Jun 27, 2011
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Comments Off on Get Satisfaction Facebook App Gets a Boost

Get Satisfaction Facebook App Gets a Boost

Since launching in March 2010, Get Satisfaction for Facebook has been used by more than 600 companies to answer questions and provide support, while also generating community feedback, via Facebook.

Current Get Satisfaction for Facebook customers include Flipboard, Pampers and Gilt Groupe. Feedback from existing customers helped improve and build out the product.

Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send suggestions or get help from a company Facebook page. The problem is, the Facebook Wall was never designed to really manage that type of interaction. Get Satisfaction is addressing that problem by making it possible for administrators and customer service agents to take data from the wall and funnel it into their existing CRM system, be it Salesforce.com, Oracle or even a separate Get Satisfaction community page.
Source: Mashable: http://mashable.com/2011/06/24/get-satisfaction-facebook-upgrade/

Jun 27, 2011
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Comments Off on FBI Uses Social Media to Net Fugitive

FBI Uses Social Media to Net Fugitive

Adding social media to the communications mix is nothing new, but the FBI’s use of Facebook, Twitter, and YouTube to net fugitive James “Whitey” Bulger last week is worthy of mention

Bulger, the inspiration for Jack Nicholson’s character in the 2006 film “The Departed” was caught using messaging on social networks, as well as TV spots in 14 cities.

Jun 9, 2011
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Comments Off on Mobile 101

Mobile 101

Fourth in a series of “lunch and learn” sessions at the University of Lethbridge, “Mobile 101” was a session that discussed the value of Mobile in an academic setting. QR code adoption statistics referenced in the session are available here: http://2d-code.co.uk/, and the QR code generator we looked at was from this tool. The attached PDF file is a copy of the presentation slides.

Continue reading »

May 18, 2011
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Comments Off on Twitter 101

Twitter 101

Third in a series of “lunch and learn” sessions at the University of Lethbridge, “Twitter 101” was a session that discussed the value of Twitter in an academic setting.

The attached PDF file is a copy of the presentation slides.This presentation is for internal use only, and is incomplete at the time of publication (sources not cited, raw slides)..

May 18, 2011
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Comments Off on Facebook Fan Page 101

Facebook Fan Page 101

Facebook’s recent changes to fan pages require a closer look for those looking to leverage the platform for marketing purposes. In this second installment of the University of Lethbridge “Lunch and Learn” sessions, Michael presented “Facebook Fan Page 101”.

The attached PDF file is a copy of the presentation slides.This presentation is for internal use only, and is incomplete at the time of publication (sources not cited, raw slides)..

May 18, 2011
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Comments Off on The Team Social

The Team Social

First in a series of “lunch and learn” sessions at the University of Lethbridge, “The Team Social” was a session that discussed the value of social media in an academic setting.

The attached PDF file is a copy of the presentation slides.This presentation is for internal use only, and is incomplete at the time of publication (sources not cited, raw slides)..

May 9, 2011
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Comments Off on Surprise Musical, Improv Anywhere in NYC – GEL Conference

Surprise Musical, Improv Anywhere in NYC – GEL Conference

Improv anywhere crashes the GEL conference in NYC – members in the audience just “gotta share”! A social media review.

May 6, 2011
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Comments Off on Using Social Media Links in Web Design

Using Social Media Links in Web Design

The “oneextrapixel” blog showcases 35 great examples of social media linking in web design:

Take a peek.

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